Chief Administrative Office (CAO)

The Chief Administrative Office brings together enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support team members. Together, these groups:

  • Drive the customer experience through insights, marketing programs, and brand strategies
  • Grow the company’s brand value
  • Rebuild trust with all stakeholders and enhance the company’s reputation
  • Drive engagement through a consistent and compelling team member experience
  • Cultivate and evolve company culture

Mission
The Chief Administrative Office enables strong business performance and company operations by leading across a number of enterprise imperatives: culture, brand, and reputation.


Stakeholders

  • Team members
  • Senior leaders
  • Board of Directors
  • Consumers and businesses
  • Community leaders and nonprofits
  • Public officials, legislators, and regulators
  • Media

CAO Functions

  • Corporate Responsibility & Community Relations: operates as the link between the company, stakeholders, and the communities we serve. The group leads enterprise strategies and programs to help strengthen and protect Wells Fargo's culture and brand, including the company’s global corporate social responsibility strategy, strategic philanthropy, environmental affairs, community relations, diversity and inclusion, national partnerships, and community development.
  • Data Management & Insights: manages data as an asset for the organization by developing data architecture, strategy, and policy to enable insights that guide customer strategies and navigate the evolving regulatory environment. The team includes:
    • Enterprise Data & Analytics (EDA): which focuses on leveraging data as a strategic asset across Wells Fargo to generate insights, anticipate needs, and create compelling, integrated customer experiences. Data is critical to Wells Fargo’s continued success at deepening relationships with our customers, creating a seamless and convenient multi-channel experience, and meeting our commitment to helping our customers succeed financially. EDA defines how we use information across the company, align our business practices, and support our continued focus on great customer experiences.
    • Risk & Regulatory Data Program Office: which partners with EDA, Corporate Risk, Corporate Finance, Technology, and other business groups to develop and execute an integrated regulatory data roadmap for Wells Fargo. This roadmap includes ensuring compliance with Basel Committee on Banking Supervision (BCBS) 239 requirements, addressing heightened regulatory reporting standards, and accelerating long-term technology and operations to improve our data capabilities.
  • Human Resources: develops and implements people strategies to support Wells Fargo’s business objectives. This group manages compensation and benefits, human resource service centers, systems and payroll, finance, team member relations and assistance, HR consulting, talent management, learning and development, and recruiting.
  • Marketing: leads the development of integrated, customer-centric marketing strategies and programs for the Wells Fargo brand and 90 plus businesses, to drive deeper customer engagement and relationships, and enhanced revenues. The group is responsible for developing and managing the company’s brand strategy and expression, sponsorships, integrated marketing, digital and social capabilities, insights and analytics, and customer segment strategy. Wells Fargo’s marketing function provides marketing and thought leadership propelling Wells Fargo to be one of the most trusted, loved and admired brands.
  • Stakeholder Relations: brings together teams responsible for engaging with the company’s critical stakeholders. Responsible for monitoring the current environment and developing comprehensive stakeholder strategies across various influencer groups, the team includes:
    • Corporate Communications: which manages internal, external, and executive communications for Wells Fargo. To support its mission of solidifying Wells Fargo’s reputation as one of the world’s great companies, this group shares compelling stories, provides strategic counsel, empowers team members, and strives for excellence.
    • Government Relations & Public Policy (GRPP): which leads the company’s engagement with policy makers and leaders at the federal, state, and local levels on public policy and regulatory matters that affect our ability to conduct business and serve customers. The team includes six areas of practice: Federal Government Relations, State and Local Government Relations, Regulatory Relations, Public Policy, Political Programs, and External Relations, and is supported by the GRPP Compliance and Operations team.
    • Investor Relations: which manages the company’s interaction with the investment community. Working in close partnership with Corporate Finance, this team develops an accurate portrayal of the company’s performance and prospects for current and potential investors, handles shareholder and analyst inquiries, and creates investor materials, presentations, and earnings releases.

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